Upcoming Events
Industry News
The History of Coors Banquet’s Stubby Bottle
As Coors Banquet leads the celebration of Coors’ 150th anniversary this year, 2023 marks another milestone: It’s been 10 years since Coors Banquet’s iconic stubby bottles returned to the market. To read more about the history of the stubby bottle, click here.
Yuengling is Coming to Texas
In case you haven't heard, Yuengling is coming to Texas! The nation's oldest brewery is expanding production into the Lone Star State through Molson Coors, and they aren't taking any risks with this brew's special formula and recipe. On Friday, May 7th, the four Yuengling sisters (Jennifer, Wendy, Debbie, and Sheryl) sealed an original recipe book into a wooden crate destined for Texas. In seeking to deliver the same high-quality product that has a history of being smuggled into the...
CHAMPAGNE OF BEERS REGION
Ever heard of the Champagne region of France? If you’re drinking champagne produced anywhere but that region, it’s technically not champagne, but simply sparkling wine. The region of France was designed to protect the name and quality of product; Molson Coors and Miller High Life are now following suit. A request has been filed with the Milwaukee Common Council to designate the Milwaukee brewing campus as the “Champagne of Beers” region. Applications are now open to be the company ambassador...
TOPO CHICO HARD SELTZERS
Coming to you March 29th: Topo Chico Hard Seltzers in 4 flavors; Tangy Lemon Lime, Tropical Mango, Exotic Pineapple, and Strawberry Guava. Topo Chico Hard Seltzer is the highest-testing hard seltzer Molson Coors has tested to date. Each with a twist of exotic added minerals for a crisp, refreshing finish. Topo Chico Hard Seltzer brings much-needed refreshment and original carácter to the hard seltzer space. Topo Chico Hard Seltzer is this season’s must-drink seltzer with a 4.7% ABV and 100...
MILLER HIGH LIFE: THE GIRL ON THE MOON
Since 1907, the Miller High Life Girl on the Moon has been a mystery. Some say it is supposed to be the founder, Frederick Miller’s granddaughter. According to company legend, Miller’s advertising manager got lost in the woods of Wisconsin when he saw a crystal-clear vision of the girl on the moon. Although many rumors have floated around through the years, but no one knows the name or exact inspiration behind the woman depicted on the Champagne of Beers. Regardless,...
IN HONOR OF WOMEN’S HISTORY MONTH
Fun Fact: Did you know women brewed the first beer? In honor of Women’s History month, we’re sharing the fascinating history of women and beer. During the Middle Ages and Renaissance, women would commonly make and sell beer, wearing pointy hats so they could be seen in the marketplace. They transported their brew in cauldrons and kept cats to keep mice away from the grain. Women dominated the beginning of the brew industry, until the religious Inquisition movement began and...
FAT TIRE FIRST BEER TO EARN CARBON NEUTRAL CERTIFICATION IN THE US
Along with the $17 Million dollars donated to nonprofits working on land and water conservations and climate solutions, Fat Tire has recently taken another huge step forward. After nearly three decades of working towards reducing their economic impact, they have officially been named America’s First Certified Carbon Neutral Beer. While life without beer seems nearly impossible, Fat Tire is doing everything in its power to ensure that it is a part of a sustainable future. https://www.drinksustainably.com/
RUNNING WALKER OUTRUNNING RHINO POACHING
Running Walker’s very own Joe Braman made headlines recently for something not pertaining to beer. Braman and his free-running hounds are sprinting across Kruger National Park chasing armed rhino poachers. Since May 2018, Braman and his hounds have helped law enforcement teams catch 145 illegal poachers and confiscate 53 guns. This has not only brought a new strategy to stop poaching in Africa, but it has successfully boosted the overall success rate of arrests. https://www.nationalgeographic.com/animals/2019/09/texan-hounds-fight-rhino-poaching/
