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ACHIEVEMENTS

 
 

 

Kristen Distributing Company Achievements

  • Consolidated 11 distributorships since 1994.  First Miller Brewing Company distributor to acquire Coors Brewing Company distribution rights in Texas (1994).
  • Consultant to Miller Brewing Company in the development of Ag’s Bock in 1999.
  • Broke 1MM cases in 2000.
  • Developed national “Truck Back” program now incorporated by SAB Miller in 2004.
  • Won the Coors President’s Award in 2001 and 2002
  • Won the Coors Brewing Company Founder’s Award in 2002
  • Helped developed “Live From Northgate” into a syndicated radio show in 2002
  • Provided marketing expertise to help develop Chilifest into 40,000 attendees
  • Provided the first special events beer cans in the region as a collector series commemorating Chilifest, started in 2002.
  • Direct input into the SAB/Miller Texas Council with Norman Adami
  • Pioneered the first $0.99 CD compilation give away idea for the malt beverage industry.
  • Provided the first Norteño edition of 50,000 giveaway CD units in the industry
  • Provided marketing expertise to help in the successful wet/dry election in Madison County.
  • Obtained Texas A&M Sports Network from Anheuser Busch and took it to market as a prototype followed in other college markets.
  • First commercial malt beverage supplier to Reed Arena in 2004
 

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